Delaware-born BJ Betts is a typography titan. His pioneering tattoo
lettering books are industry standard, not only setting new trends but
also offering sage advice to fellow tattooers. Over the course of his
career, Betts has translated his distinctive style to clothing and
sneakers through collaborations with Adidas, New Balance, Bounty Hunter,
House Industries, and Sullen. When not traveling, Betts works from one
his two tattoo shops, Wilmington's Trademark Tattoo and State Street
Tattoo in Kennet Square, Pennsylvania
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